• Design Alchemy

    Transformation by Design

  • Process

    • Discovery

      We learn about your organization's history, objectives, industry and issues. A plan is developed. Goals and deadlines are set.

      Your company has a brand, something special that your clients trust and even love. Before the work of design happens, it's a good idea you need to be clear about where you fit in your industry and what you stand for. From there, we gather your objectives, combining and synthesizing new ways to surprise and delight your clients. This is what we call our design alchemy.

    • Research

      Our approach is driven by research. Research into your industry, your customers, and, most importantly, your competition. Only by developing a deep understanding of your business situation can we uncover new ideas and opportunities.

      Our approach and our work is driven by research – researching your industry, your customers and your competition. As we develop the a deep understanding of your business, both the context and the systems at play, we uncover new ideas and opportunities for you to lead in your industry.

    • Define

      Analysis and research are combined with creative insight to define the essence of your brand or message. Understanding what makes you unique enables you to communicate clearly with your audience.

      Defining your Position
      Research, review and analysis are combined with our creative insights to focus your brand. The better we communicate what makes you unique, the stronger your position in the market.

    • Design

      During the design phase ideas and concepts are made visible. Driven by understanding of your business, and your essence, a thorough set of possibilities for the communication and representation of your brand or message are explored.

      Driven by the understanding of your business and the foundation of your brand, Design Alchemy will help communicate who you are.

      Powerful. Unexpected. Fresh.
      This is the our Design Alchemy.

  • Portfolio One

  • Porfolio Two

  • Porfolio Three

  • Porfolio Four

  • Our Team

    • Daniel Fried

      Daniel is originally from New York City. He has worked and lived in many places, Including, Seattle, San Francisco, Paris, Barcelona, Hong Kong and Sydney. Daniel brings a worldview, positive attitude and absolute passion for life to those around him creating a great working environment at Design Alchemy.

      It was difficult to choose only one thing he wanted to be when he grew up. He has always wanted to be an artist. He wanted to wear many hats and utilize many mediums, share his ideas with my friends and colleagues.

      Daniel has worked as an illustrator, a designer and painter of theatre and film sets, he has served as Executive Director to the Center On Contemporary Art (COCA) and also served as Managing Director to the Northwest Actors Studio. Daniel Co-Founded Design Alchemy with Ole Sorenson in 1994

      daniel@designalchemy.com
    • Ole Sorensen

      ole@designalchemy.com
    • Avram Eisner

      avram@designalchemy.com
    • Lee Ann Nolan

      I grew up wanting to sing and dance and began my college career as a theatre major. I’m not quite sure what happened along the way, but somehow I ended up with a degree in computer science instead of theatre. Since graduating, I have worked, mostly as a software engineer, but sometimes as a project manager, for many different companies including Apple, IBM, Acer and Microsoft. As I gain proficiency as a web developer, I have been working with Design Alchemy to gather and refine customer requirements, define an execution strategy and keep our projects on track and on schedule. Throughout my career, my primary focus has always been to provide the solutions that make customers happy. This continues to be what motivates me. I look forward to working with you to discover how Design Alchemy can help you achieve and exceed your goals by designing websites, logo and identity graphics and print collateral to increase your revenue and your customer's satisfaction.

      lee@designalchemy.com
    • Adie Hart

      Adie brings a strong blend of management, creative and technical skills to Design Alchemy. Having started his career 10 years ago in London, as a front-end web designer and developer, it wasn’t long before his interests expanded into how a well designed website can contribute, or even determine, a business’s success.

      With a desire to help clients understand the online medium, Adie went on to work in the UK as an Online Communications Consultant, providing strategic advice that helped clients meet their online business objectives and customer expectations.

      With experience in both the private and public sector, Adie’s past clients include UBS Warburg, the Home Office, the Ministry of Defense and the Teacher Training Agency.

      Now based in Hong Kong, Adie has recently been working as an Account Manager for a global web design agency specializing in financial services websites. It was in this role that Adie managed the Asia accounts for ABN AMRO, RBS and Standard Chartered Bank.

      Adie graduated in 1999 with a BSc (Hons) in Software Systems for the Arts & Media from the University of Hertfordshire.

      adie@designalchemy.com
    • Josh Sellers

      Josh was born and raised in to a creative environment, with a family that was involved in theatre and fine art exhibitions. Josh has been with a black pen in his hand, scribbling ideas, concepts and stories since he was able to hold one. Josh has since then graduated from the Art institute of Seattle with a background in Visual Communication as well as the Art institute of San Francisco with a background in fine art and art history.

      Josh has worked with a number of clients over the years in various industries; clients include Nokia, Warner Brothers, Leighton International, Proctor & Gamble, and TSL Jewelry to name a few. In recent years, josh has had a heavy focus in fashion and retail photography, shooting and art directing in locations such as Los Angeles, Miami, New York and Hong Kong.

      josh@designalchemy.com
    • Ran Elfassy

      Ran was born in Jerusalem and grew up in Montreal, Canada. In university, he obtained his BA in Creative Writing while working full time in various industries, enjoying the challenge and scope of working as a communications officer for the Ontario Human Rights Commission. A humanist at heart, Ran moved out of human rights and went back to school to get training in pharmaceutical science and then clinical trials research methodology, which he obtained at the University of Hong Kong. He worked as the senior editor for Key Media International’s medical magazine, and then as an editorial project manager for Elsevier. In 2006, he met Mr. Po Chung, founder of DHL International, the global courier company, eventually joining Mr. Chung as his special consultant. Ran founded Sigei Media to help Mr. Chung complete various works in Entrepreneurship, education and much more. After his 3-year term, Ran spent 6 months as a senior copywriter at McCann-Erickson, the advertising agency charged with the Cathay Pacific Airlines account. Now more of an entrepreneur than a copywriter, he joined Design Alchemy in early 2009.

      ran@designalchemy.com
    • Fabrizio Schiavi

      fabrizio@designalchemy.com
  • About Design Alchemy

    Design Alchemy is a design & branding consultancy.

    As both brand consultants and graphic designers, we are able to offer a wide range of creative and strategic services with a single point of contact.

    Whether building your brand, website or marketing collaterals, our approach is proven, thoughtful, insightful, and driven by research.

    We work with organizations of all sizes – from redesigning well-known global brands to local non-profits. We proudly that we don't feel no need to advertise., as all our clients come through referral or from seeing our work.

    Our multi-disciplinary teams include brand specialists, visual designers, copywriters, interaction and information designers, content strategists, production specialists and project managers. Our senior people each have decades of experience in understanding brand-and-user needs for print and digital media. We also bring expertise gained through creating solutions for a broad range of industries and users. Our U.S. offices are in Seattle, Washington and our Asia Pacific offices are in Hong Kong.

  • Design Alchemy Contacts

    • Daniel Fried - Managing Director & CEO

      daniel@designalchemy.com
    • Ran Elfassy - Director

      ran@designalchemy.com
    • Ole Sorensen - Creative Director

      ole@designalchemy.com
    • Avram Eisner - Lead Web Developer

      avram@designalchemy.com
    • Fabrizio Schiavi - Art Director

      fabrizio@designalchemy.com